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Tagore counts more than GDP

Martha Nussbaum's words: “The culture of beauty is the true salt of democracy." by Luigino Bruni published on Vita 07/01/2011 «The humanities and the arts are being cut away, in both primary/secondary and college/university education, in virtually every nation of the world. Seen by policy-maker...
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The Virtues of the Market: Civil Competition

The entrepreneur is not he who cuts his piece of the market. It’s he who takes care of “producing pies”. He takes advantage of opportunity, without being afraid of benefitting others. It’s the challenge of “civil competition”: a winning idea for getting out of this crisis. Civil Competition. I win a...
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The Virtues of the Market: Work

Many economists have drawn the conclusion that these instruments produce the opposite effect, because they are in direct conflict with the intrinsic motivations of those who work. That is why there’s need to find new mechanisms… Work: Motivating People is not a Question of Incentives By Luigino Brun...
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The Virtues of the Market: Hope

Today, economy and market are dominated by the idea of fortune. One is successful because of personal charisma and favorable coincidences. Instead, the entrepreneur knows that hope is the motor of enterprise, because it creates relationships and determines certainty in the return on one’s talents. H...
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The Virtues of the Market: Fraternity

The market today is considered non-moral almost by nature. And the crisis has accented this perception. Instead, what prevails is a pathological version of the market. To get out of this trap, we need to rediscover an unexpected virtue – that of fraternity. Beyond the crisis: from econo-my to econo-...
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The Virtues of the Market: Commons: The virtue to rediscover in order to save us from extinction

It’s fraternity. Few associate it with economic talk. But without it, there’s no model that stands. As is happening today, the individual logic of maximizing one’s advantage at the cost of everyone’s interests is bringing us to a dead end. Commons: The virtue to rediscover in order to save us f...
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The Virtues of the Market: The world runs well if everyone takes care of their own interests

ECONOMICS LESSONS. Luigino Bruni:  independence as a healthy market value THE WORLD RUNS WELL IF EVERYONE TAKES CARE OF THEIR OWN INTERESTS It is not a paradox but an economic rule. As Smith said, caring for personal interests is a virtue.Even if today, in complex societies, this rule vacillate...
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The Virtues of the Market: Come on entrepreneur, you keep the world running

ECONOMICS LESSONS. Luigino Bruni: apology for the true motors of development Come on entrepreneur, you keep the world running He is the protagonist of economic development. With his ideas and courage, he breaks through stagnant situations and makes the system dynamic. We will never be grateful enoug...
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The Virtues of the Market: If narcissism wins, the market loses

ECONOMICS LESSONS. Luigino Bruni: a key category that gambles with well-being  IF NARCISSISM WINS, THE MARKET LOSES It’s the utopia of doing the job we like. In reality, we need to do the job that the world needs. This is a rule that the market imposes, guaranteeing freedom and healthy reciproc...
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The Virtues of the Market: cooperating and competing

ECONOMY LESSONS. Luigino Bruni: a false opposition to demystify Cooperating and competing  The market cannot be seen only as a matter of competition. Instead, it is an action that joins cooperation and competition. Experience shows this By Luigino Bruni Published in the weekly Vita, October 15...
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A new series begins in “Vita”

ECONOMY LESSONS. Luigino Bruni begins a new series for the readers of Vita, on The Virtues of the Market A new series by Luigino Bruni begins in “Vita” Starting next week, a new series of articles begins in which Luigino Bruni will guide readers of Vita on an exploration of "the market's virtues". ...
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ABCDEconomy "S" as in "Subsidiarity"

ABCDEconomy by Luigino Bruni Subsidiarity. New inflections of an ancient principle Published in the monthly Communitas n.33  within the special issue titled L'abbecedario dell'economia civile (The ABCs of Civil Economy) There is not good civil and political life without subsidiarity. This ...
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ABCDEconomy - The collection

The series of articles by Luigino Bruni, "ABCDEconomy", published weekly in Vita and proposed as a handbook, an ABC´s to the key words in economical behavior, concluded last week.  Our affectionate visitors have shown their great appreciation for these articles. Believing to please our re...
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ABCDEconomy "G" as in "Gift" - Part 2

ABCDEconomy by Luigino Bruni Gift. It does not exist if there isn´t reciprocity published in the weekly Vita, May 22, 2009 With the word “Gift”, which our readers will find this week, we conclude the series ABCDEconomy by Luigino Bruni.  We proposed this series as a guide to the key words withi...